Upload your video
1. Click on New Video, then Upload. For "Who can see your video" choose "Anyone with the private link."
2. While it's uploading, enter the following:
description (leave blank)
privacy = only people with the private link
language = English (United States)
content = all audiences
industry = leave blank (no need)
checkbox: Enable video review page = unchecked (no need)
NOTE: Since this account is used for marketing, it's best to make your instructional videos "unlisted." That way they won't show up on the channel, but you can still embed them on any web page. Do this by selecting "people with the private link" in the menu called "who can watch?" (This setting is the same as the "unlisted" setting on YouTube).
Once the upload is complete, hit Save, and then "go to video."
3. Click Settings (gear icon)
Thumbnail. Choose Edit Thumbnail, then start to play the video, stop on the first scene and click "Select this frame." This will make the first screen of your video show in your embedded page before a viewer hits play. (A much better choice than the random scene that would appear otherwise).
who can watch? = people with the private link
where can this be embedded? = anywhere
who can comment = no one
people can download = no
people can add to collections = no
leave all other defaults
4. Go to Embed (in sidebar)
Controls: playbar, volume, fullscreen = YES
Actions: all = NO
Your details = byline = YES, all others = NO
Customization = show Vimeo logo = NO
5. Go to Distribution (in sidebar)
Language = English, United States
Content rating = All audiences
Creative Commons license = choose the option you prefer