LibGuides: Technology Transfer Research Guide: Market Overview and Competition

Market Overview

Browse the databases in the first column to find key information about a market or industry.

Use the other boxes to understand where to find more specific information and data, such as size and growth, segmentation, major companies, market share, barriers to entry, and more.

Need tips on how to search for industry research? Review these strategies.

Trends, Landscape, and Performance

Frost & Sullivan Industry Research This link opens in a new window
Search with keywords and/or use the filters on the left side.
IbisWorld This link opens in a new window
Use keywords to locate the most appropriate industry report for the product. Then use the left navigation menu to browse pages like Performance (size, growth), Products & Markets (segmentation), Competitive Forces (barriers to entry, concentration), etc.
MarketResearch.com Academic This link opens in a new window
Reports from several market research firms covering health care, consumer goods, publishing, manufacturing and other markets and industries.
Mintel Academic Market Research This link opens in a new window
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
PitchBook This link opens in a new window
From the main menu, check out the Research Center (under Library) or Market Analysis pages for industry and market trends. Note: You must first set up a personal account with your UA email address. See the Logging into Pitchbook box to the right for more information.
Restrictions on use:
Users may not publish PitchBooks data to any public forum such as a publicly available website.
Users may not use PitchBook data for any non-academic purpose.
University may institute disciplinary actions against any Users who intentionally misuse PitchBooks data.
Statista This link opens in a new window
Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors.
Tutorial

Major Companies & Competition

Who are the top companies?

IbisWorld This link opens in a new window
Use keywords to locate the most relevant industry report for that product. Open the report and use the left navigation menu to find the Companies page.
PitchBook This link opens in a new window
Use the Companies & Deals screener to choose fields based on the industry or product you are researching. Once complete, you should see a list of Top Players based on those parameters. You can also look at a list of Companies using the tabs across the top of the search result page. Note: You must first set up a personal account with your UA email address. See the box to the right for more information.
Restrictions on use:
Users may not publish PitchBooks data to any public forum such as a publicly available website.
Users may not use PitchBook data for any non-academic purpose.
University may institute disciplinary actions against any Users who intentionally misuse PitchBooks data.

What are their products? What's in development, and at what stage (e.g., clinical trials, start-ups, etc.)?

Business Insights: Global This link opens in a new window
Company and industry profiles, company brand information, business rankings, investment reports, and articles from business periodicals; coverage starts 1976 (varies by publication)
Business Source Ultimate This link opens in a new window
Find articles from academic journals and business magazines, as well as company profiles, market research, and industry reports.

Tutorial
Nexis Uni This link opens in a new window
Find news from U.S. and international newspapers, television and radio broadcasts, newswires, and blogs, as well as business profiles, patents, and legal research.
Note: May require users to log in with their NetID even on campus.

Tutorial
PitchBook This link opens in a new window
Search for a company by name or use the Companies & Deals Screener to locate a company via search parameters. Note: You must first set up a personal account with your UA email address. See the box to the right for more information.
Restrictions on use:
Users may not publish PitchBooks data to any public forum such as a publicly available website.
Users may not use PitchBook data for any non-academic purpose.
University may institute disciplinary actions against any Users who intentionally misuse PitchBooks data.

Market Share

How much of the market(s) does each company dominate?

IbisWorld This link opens in a new window
Find a Company Benchmarking report by searching a company by name or using the top menu to navigate to Products, followed by Company Benchmarking.
PitchBook This link opens in a new window
From the main menu, check out the pages under Market Analysis for Market Size Estimates and Market Maps. Note: You must first set up a personal account with your UA email address. See the box below for more information.
Restrictions on use:
Users may not publish PitchBooks data to any public forum such as a publicly available website.
Users may not use PitchBook data for any non-academic purpose.
University may institute disciplinary actions against any Users who intentionally misuse PitchBooks data.

Accessing Pitchbook

To access Pitchbook, you need to create an individual account using your UA email address.

1. Open Pitchbook

2. Log in with your UA NetID if prompted.

3. The Pitchbook login landing page should appear. Below the email/password field, click on Create an Account. Be sure to use your UA email address.

4. Check your email. You should receive an email from Pitchbook to verify account and create your password.

5. Once created, use the same Pitchbook link as above to log in with your new account information. (You'll still receive the UA NetID prompt first.)

Having trouble logging in? Pitchbook resets accounts every year on June 30. If you haven't logged in since then, or if your password isn't working, you'll need to follow the Create an Account steps again and create a new password. (Any saved searches and folders should still be saved despite the account reset.)

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Technology Transfer Research Guide: Market Overview and Competition

Market Overview

Trends, Landscape, and Performance

Major Companies & Competition

Who are the top companies?

What are their products? What's in development, and at what stage (e.g., clinical trials, start-ups, etc.)?

Market Share

How much of the market(s) does each company dominate?

Additional Research Guides

Accessing Pitchbook

Information for

Libraries & Locations

Search form

Technology Transfer Research Guide: Market Overview and Competition

Market Overview

Trends, Landscape, and Performance

Major Companies & Competition

Who are the top companies?

What are their products? What's in development, and at what stage (e.g., clinical trials, start-ups, etc.)?

Market Share

How much of the market(s) does each company dominate?

Additional Research Guides

Accessing Pitchbook

Information for

Libraries & Locations

Connect