FIN 480/536 - Finance for New Ventures (Fall 2019)

Learn how to find market data including demographic, market potential, business listings, lifestyle, and consumer spending.

Learn how to search this database by industry and geographic region.

Get hands-on practice using this database, which has scholarly articles, financial data, industry reports, SWOT analyses, company profiles, market research reports, and much more.

Learn how to research a public company’s financial info and operations by reviewing annual and quarterly reports, registration statements, prospectuses, and more.

Learn how to find information about brands, companies, industries, and consumer trends by country and region.

Get hands-on practice searching this database for industry market research.

Learn how to find company, industry, and country information in Mergent Online.

Basic overview of the Mintel consumer research database.

Learn how to find North American Industry Classification System (NAICS) codes for industries.

Learn how to find business and financial data for private companies.

Learn how to research U.S. businesses, find industry profiles and competitors reports, and use the U.S. Consumers/Lifestyles database.

Overview of creating cross-tabs and discovering consumer behaviors in Simmons OneView.

Learn to create effective searches using keywords and Boolean logic (AND, OR, NOT). Includes practice activities.

This tutorial is what we will do to begin class. Get to know your LibGuide!