Industry research - FIN 480/536 - Finance for New Ventures

NAICS codes

The North American Industry Classification System (NAICS) is used to describe and delineate U.S. industries by sector in order to gather, analyze and report industry statistics.

North American Industry Classification System (NAICS) search (.gov)
Finding NAICS Codes tutorial
Learn how to use the NAICS website with this short, interactive tutorial.

North American Industry Classification System (NAICS) Manual 2022
Publication Date: 2022
PDF version of NAICS structure. For interactive search, use the Census site above.

NAICS (pronounced "nakes") is used by federal agencies (Bureau of Census, Bureau of Labor Statistics, Securities and Exchange Commission, etc.) as well as publishers and analysts reporting on industries.

Industry codes are useful to know when researching a specific industry, market, or company and can be used in databases as a replacement for or in addition to keywords.

An industry can have more than one NAICS code. The longer the code, the more specific it is. For example:

72 — Accommodation and food services
722 — Food services and drinking places
7225 — Restaurants and other eating place
722513 — Fast-food restaurants

NAICS categories don't distinguish between small and large business, or between for-profit and non-profit.

While NAICS is recognized by US, Mexico, and Canada, it is not a global classification system. Other national and international systems exist, such as SIC (also US), SIC (UK - distinct from US SIC), NACE (EU), and ISIC (maintained by the UN and is the closest to a global international standard).

Databases for Industry Research

Great places to start

Bizminer This link opens in a new window
BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.
Business Insights: Global This link opens in a new window
Company and industry profiles, company brand information, business rankings, investment reports, and articles from business periodicals; coverage starts 1976 (varies by publication)
Business Source Ultimate This link opens in a new window
Find articles from academic journals and business magazines, as well as company profiles, market research, and industry reports.

Tutorial
Frost & Sullivan Industry Research This link opens in a new window
Frost & Sullivan's 1800 analysts and consultants cover more than 300 markets and 250,000 companies for industrial markets organized into categories for Aerospace and Defense, Automotive and Transportation, Chemicals, Materials, Food; Electronics and Security, Energy and Power Systems, Environment and Building Technologies, Healthcare and Medical Devices, Measurement and Instrumentation, Information and Communication Technologies, and Industrial Automation and Process Control.
IbisWorld This link opens in a new window
Find industry market research from the United States, including industry reports by NAICS code and specialty reports.
MarketResearch.com Academic This link opens in a new window
Reports from several market research firms covering health care, consumer goods, publishing, manufacturing and other markets and industries.
Mintel Academic Market Research This link opens in a new window
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
Nexis Uni This link opens in a new window
Find news from U.S. and international newspapers, television and radio broadcasts, newswires, and blogs, as well as business profiles, patents, and legal research.
Note: May require users to log in with their NetID even on campus.

Tutorial
Orbis (Company information) This link opens in a new window
To find industry reports, click on the icon at the top of the navigation menu on the left side of the page and select Research. From there, choose Industry and Geographical filters appropriate to your research. You can filter by publication date by going to the Research filter. Our subscription includes access to Market Line reports. NOTE: Do not use Safari browser.
Statista This link opens in a new window
Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors.
Tutorial
Value Line Research Center This link opens in a new window
Select Browse Research from the main ribbon. Under Value Line Featured Lists in the middle of the page, find the Industry Screens drop-down menu and select your industry. Click on the Industry Analysis link at the top right, or on any PDF icon under the Industry Analysis column on this page.

Advanced Tools

Euromonitor's Passport GMID This link opens in a new window
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.
WGSN Fashion Trend Forecasting & Analysis This link opens in a new window
WGSN's comprehensive research and analysis service provides for every stage of the product development life cycle. Trends are tracked and analysed from their earliest emergence right through to the products driving retail and e-tail today.

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FIN 480/536 - Finance for New Ventures

NAICS codes

Databases for Industry Research

Information for

Libraries & Locations

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FIN 480/536 - Finance for New Ventures

NAICS codes

Databases for Industry Research

Information for

Libraries & Locations

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