Publishes estimated population totals for the previous year for cities and towns, metropolitan areas, counties, stations, and the nation. Datasets come out on a rolling basis throughout the year according to a set schedule, with state, US, and Puerto Rico Commonwealth estimates available in December of the given year followed by county and metropolitan data. Check Schedule to determine the most current available dataset for the data you need.
The survey that comes to mind most often when you hear about "The Census", the Decennial Census Survey collects data every 10 years about households, income, education, homeownership, and more for the United States, Puerto Rico, and the Island Areas. The latest data available is from 2020.
QuickFacts and Local Data
QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.
Provides easy access to current and historical U.S. Census data and surveys. Explore data layers like age, income, household structure, and more on the U.S. Map, or check out the Demographic Profiles section to explore population profiles by state, city, or zip code.
U.S. national data, GIS mapping tool and analytics platform with data related to demographics, neighborhood conditions, real estate markets, federal income-eligible areas, money and income, lending activity, jobs and economy, education, health and more. Data can be viewed by census block or tract in many cases, and city, county, zip code, state as well as congressional district, school district, state house and state senate districts. PolicyMap data can be presented as maps, tables, charts and reports and unlimited address-based data can be uploaded for use in PolicyMap.
Under the the Trends tab, see the Demographic drop-down menu. Under the Category Overview tab, also see Demographic. You'll need to set up a free account with your UA email address in order to download reports.
Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors. Browse Reports (select Market) or do a keyword search to find specific statistics and survey questions.
BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code. Note: Click on "Academic Library Detected..." to enter the site.
Simmons OneView is the primary platform for providing marketers with access to the entire Experian Simmons product suite. Simmons OneView combines the trusted syndicated and custom research from Experian Simmons with powerful analytic tools and reports to provide marketers with vivid consumer insights via an intuitive online platform. NOTE: Limited to 10 simultaneous users.
Features economic forecasts for Arizona and 11 other Western states. Data include personal income, retail sales, wage and salary employment, population growth, and single-family housing permits. Individual forecasts and the consensus for the current year and the year ahead are updated monthly.
Offers forecasts by a panel of experts who track construction and general economic trends for the Phoenix metro area. Forecast tables and the consensus outlook are updated quarterly. Forecasts for Phoenix income, population, employment, and retail sales are also available.
The Maricopa Association of Governments offer interactive maps of demographic, employer, land use, transportation, and socioeconomic data. Some maps (demographic and employer data) are available for the whole state of Arizona, while others are limited to Pinal and Maricopa counties.
New! WARC (World Advertising Research Centre) is a database primarily focusing on reviewing marketing campaigns and efforts. It contains marketing analyses, case studies, marketing strategy training, video content, and award information.
In addition to data on companies (ad spend, media types, brands) and advertising agencies, explore the Creative Library (off the main menu) to search an archive of brand and public ads in a variety of formats.
Useful tool for building a marketing mix strategy. Find ad rates for more than 100,000 U.S. and international media outlets (direct marketing, websites, newspapers, etc.). Try searching for a media outlet (e.g. Arizona Daily Star) to view the details on subscription counts and ad rates. You can also browse for media based on parameters. The DEI tab allows you to filter by target audience to better reach marginalized or underrepresented populations.