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FIN 480/536 - Finance for New Ventures

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Quick Facts website can be a useful tool to get you started. Here's some of the data available:

Specific Surveys and Programs

QuickFacts and Local Data

QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.

Help with Census Data

More demographic and psychographic data

Population Data & Visualizations (Maps, Tables, Charts)

These three interactive tools largely draw on data from the U.S. Bureau of Census. View this box for full Census data and surveys.

Labor, Employment Data

Consumer Behavior & Demographics Research


Advanced Consumer Research Tools (Dashboards, Survey Cross-tabs)

Arizona statistics

More statistical resources

Advertising tools