Market research & ad rates - FIN 480/536 - Finance for New Ventures

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Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases like Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:

Databases for market research

IbisWorld
Find industry market research for the United States. Search by keyword, company, or NAICS code. Once you open a report, check out the Products & Markets and Competitive Landscape tabs for market research information.

MarketResearch.com Academic
Find market research reports and forecasts for consumer goods and a wide range of industries. This is where you can find Packaged Facts.
Mintel Academic Market Research
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
Market Share Reporter
Features market share reports for brand-name products and companies. Search by company, brand name, keyword, or NAICS code. Market share is shown as a percent of total industry or product sales for a specific period.
Business Insights: Essentials
See Business Insights' Industries tab for market share reports. You can search by NAICS code or industry name.
ReferenceUSA
Helps users create marketing plans and conduct competitive analysis. This database has access to more than 20 million businesses, 222 million consumers, U.S. new businesses, and U.S. new homeowners.
CB Insights
This market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships, and news mentions to help you see tomorrow's opportunities, today. To use this database, you'll need to set up a free account with your UA email.

PsycINFO
Find articles on the psychology and behavior of consumers. Try combining subject terms such as Marketing, Advertising, Consumer Behavior, Consumer Attitudes, Online Social Networks, or Mass Media.

Economist Intelligence Unit Market Indicators & Forecasts
Economic, demographic, consumption, and industry data on 60 major countries worldwide and 11 regional aggregates, stretching back to 1990. Includes detailed economic and industry forecasts for the next five years and longer-term economic projections.

Euromonitor's Passport
This global market research database provides statistics, analysis, reports, surveys, and breaking news. See the Getting Started tab of this guide for a quick lesson on how to use Euromonitor.
TableBase
An excellent resource for finding market share across industries. Provides tabular data about companies, industries, products, markets, and consumer behavior. NOTE: limited number of simultaneous users. If you can't access, please try again later.

Market research ebooks

The Entrepreneur's Guide to Market Research
Offers a step-by-step guide to researching and documenting the market potential of any product or service.
A Concise Guide to Market Research
Explains how to collect and describe data, and presents quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.
The Advanced Dictionary of Marketing
This dictionary of marketing terms focuses on key concepts.
The Psychology of Consumer Profiling in the Digital Age
Understanding how consumers choose between different products and services is a crucial part of professional marketing.
The Handbook of Mobile Market Research
Focuses on the use of mobile technology in market research.
Market Research Handbook
Explains the latest research techniques and methodologies.
Conducting Market Research for International Business
This practical guide leads you through all the issues in developing new marketing opportunities in foreign markets.

Use library search to find more ebooks on market research.

Advertising rates

SDRS - Standard Rate and Data Service
Find advertising options and rates for various types of media (direct marketing, websites, radio, TV, newspapers, and more).

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FIN 480/536 - Finance for New Ventures