TAM (Total Addressable Market)
If you had 100% of the market that your product or service is designed to serve. The ideal.
SAM (Serviceable Addressable Market)
A sub-set of TAM that your product or service will realistically target.
SOM (Serviceable Obtainable Market)
A percentage of SAM. Your goal based on existing competition, industry environment, and your business plan.
Use library search to find more ebooks on market research.
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