Your Librarian
Market research
Market-share information can be difficult to find for some industries. Here are some places to start your search.
In databases like Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:
- Company name AND (sales OR "market share")
- Industry name AND (sales OR "market share")
- Industry name AND ranking*
Databases for market research
Great places to start
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IbisWorldFind industry market research for the United States. Search by keyword, company, or NAICS code. Once you open a report, check out the Products & Markets and Competitive Landscape tabs for market research information.
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MarketResearch.com AcademicFind market research reports and forecasts for consumer goods and a wide range of industries. This is where you can find Packaged Facts.
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Mintel Academic Market ResearchFind market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
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Market Share ReporterFeatures market share reports for brand-name products and companies. Search by company, brand name, keyword, or NAICS code. Market share is shown as a percent of total industry or product sales for a specific period.
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Business Insights: EssentialsSee Business Insights' Industries tab for market share reports. You can search by NAICS code or industry name.
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ReferenceUSAHelps users create marketing plans and conduct competitive analysis. This database has access to more than 20 million businesses, 222 million consumers, U.S. new businesses, and U.S. new homeowners.
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CB InsightsThis market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships, and news mentions to help you see tomorrow's opportunities, today. To use this database, you'll need to set up a free account with your UA email.
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PsycINFOFind articles on the psychology and behavior of consumers. Try combining subject terms such as Marketing, Advertising, Consumer Behavior, Consumer Attitudes, Online Social Networks, or Mass Media.
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Economist Intelligence Unit Market Indicators & ForecastsEconomic, demographic, consumption, and industry data on 60 major countries worldwide and 11 regional aggregates, stretching back to 1990. Includes detailed economic and industry forecasts for the next five years and longer-term economic projections.
More focused searches
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BCC ResearchMarket research that focuses on high-tech markets.
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Gartner ResearchProvides market research reports of the IT industry and in-depth analysis on IT issues. It also provides reports on dominant trends in the IT industry, overviews of existing and emerging technologies and analysis of products on the market. (UA NetID login is required.)
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WGSN Fashion Trend Forecasting & AnalysisNot limited to fashion, this database has resources for designing and marketing any commercial product. From the Fashion tab, scroll down to Latest Reports. Categories include Future Trends, Colour, Materials & Textiles, Prints & Graphics, Retail & Buying, and Visual Merchandising.
Advanced tools
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Euromonitor's PassportThis global market research database provides statistics, analysis, reports, surveys, and breaking news. See the Getting Started tab of this guide for a quick lesson on how to use Euromonitor.
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TableBaseAn excellent resource for finding market share across industries. Provides tabular data about companies, industries, products, markets, and consumer behavior. NOTE: limited number of simultaneous users. If you can't access, please try again later.
Market research ebooks
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The Entrepreneur's Guide to Market Research
Offers a step-by-step guide to researching and documenting the market potential of any product or service. -
A Concise Guide to Market Research
Explains how to collect and describe data, and presents quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. -
The Advanced Dictionary of Marketing
This dictionary of marketing terms focuses on key concepts. -
The Psychology of Consumer Profiling in the Digital Age
Understanding how consumers choose between different products and services is a crucial part of professional marketing. -
The Handbook of Mobile Market Research
Focuses on the use of mobile technology in market research. -
Market Research Handbook
Explains the latest research techniques and methodologies. -
Conducting Market Research for International Business
This practical guide leads you through all the issues in developing new marketing opportunities in foreign markets.
Use library search to find more ebooks on market research.
Advertising rates
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SDRS - Standard Rate and Data ServiceFind advertising options and rates for various types of media (direct marketing, websites, radio, TV, newspapers, and more).