If you had 100% of the market that your product or service is designed to serve. The ideal.
Find market research reports discussing market size, or consider your target audience and calculate the size using population or business patterns data and the cost of your product/service.
SAM (Serviceable Addressable Market)
A sub-set of TAM that your product or service will realistically target.
Use consumer behavior research, surveys, and demographics to refine your target customer. What person or business is the most likely candidate to buy your product/service?
SOM (Serviceable Obtainable Market)
A percentage of SAM. Your goal based on existing competition, industry environment, and your business plan.
Research competitors, similar companies, and the industry to understand the challenges, ease of entry, key performance indicators, and other factors of the industry that might influence your share of the market.
BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code. Note: Click on "Academic Library Detected..." to enter the site.
Data Axle Reference Solutions can help users create marketing plans, conduct competitive analysis, raise funds, and locate people. This database has access to millions of US and Canadian businesses, consumers, U.S. new businesses, and U.S. new homeowners. Historical ReferenceUSA data is available in ReDATA.
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.
Find market research reports and forecasts for consumer goods and a wide range of industries. In advanced search, select Demographics to get access to the Packaged Facts reports about consumer behavior.
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
WGSN's comprehensive research and analysis service provides for every stage of the product development life cycle. Trends are tracked and analysed from their earliest emergence right through to the products driving retail and e-tail today.