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The University of Arizona

FIN 480/536 - Finance for New Ventures (Fall 2018)

Your librarians and instructor have selected these resources to help you research industries, companies, markets, and demographics so you can develop a financial plan for a startup venture.




Labor Force Statistics
Find information about demographic characteristics with statistics from the Current Population Survey (CPS). Data on the labor force characteristics of employed and unemployed persons, plus hours of work and earnings, also are available. From the U.S. Bureau of Labor Statistics.
Useful for city stats.

Advanced tools

Demographics ebooks

Use library search to find more ebooks on demographics.

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Its American FactFinder website can be difficult to search, so check out these tips. Here's some of the data available:



QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.


Pima County Public Library resources

Note: If a Pima County Public Library resource says it requires a library card to access it, refer to this course guide's Get started tab.

Business Statistics & Demographics
PCPL's extensive listing of sources for demographic and statistical business information.

Small Businesses & Startups
Blog posts from the Pima County Public Library.