Eller MBA

BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.
Note: Click on "Academic Library Detected..." to enter the site.

Create lists of consumers by geographic and demographic characteristics.

Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.

Reports from several market research firms covering health care, consumer goods, publishing, manufacturing and other markets and industries.

For consumer behavior and market reports, use the search bar and filters found on the main page. Use the Category filter for selecting a specific product line, service, or sector. Use the Content Types results filter to find Reports (most comprehensive). Covers US markets with limited new coverage of select UK, Canada and Latin American markets. To download reports and charts, create a login with your UA email following the instructions in this guide.

Explore data and research under the Market Analysis section, such as Emerging Spaces and Market Size Estimates. Note: You must first set up a personal account with an email address ending in "@arizona.edu" to use this database. For problems logging into an existing account, visit arizona.pitchbook.com, click on "Create an account" link, enter your arizona.edu email address, then click on the link in the email you receive and reset your password. Note: The Pitchbook app (via Apple/Google Play store) is only accessible via campus wifi/IP.

Find articles, dissertations, and book chapters in psychology and behavioral health.
EBSCO platform text to speech feature and screen reader instructions

Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors. Check out the Insights tab for Market and Consumer Insights.

WGSN's comprehensive research and analysis service provides for every stage of the product development life cycle. Trends are tracked and analysed from their earliest emergence right through to the products driving retail and e-tail today.

New! WARC (World Advertising Research Centre) is a database primarily focusing on reviewing marketing campaigns and efforts. It contains marketing analyses, case studies, marketing strategy training, video content, and award information.

In addition to data on companies (ad spend, media types, brands) and advertising agencies, explore the Creative Library (off the main menu) to search an archive of brand and public ads in a variety of formats.

Useful tool for building a marketing mix strategy. Find ad rates for more than 100,000 U.S. and international media outlets (direct marketing, websites, newspapers, etc.). Try searching for a media outlet (e.g. Arizona Daily Star) to view the details on subscription counts and ad rates. You can also browse for media based on parameters. The DEI tab allows you to filter by target audience to better reach marginalized or underrepresented populations.

Can help with creating marketing plans, calculating market size, conducting competitive analysis, and raising funds. It also acts as a directory for businesses and consumers.