LibGuides: Eller MBA: Market research & ad rates

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases such as Business Source Ultimate, try some of these search techniques to help focus your search:

Company name AND (sales OR "market share")
Industry name AND (sales OR "market share")
Industry name AND ranking*

Databases for market research

Bizminer This link opens in a new window
BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.
Note: Click on "Academic Library Detected..." to enter the site.
Data Axle Reference Solutions (formerly ReferenceUSA) This link opens in a new window
Data Axle Reference Solutions can help users create marketing plans, conduct competitive analysis, raise funds, and locate people. This database has access to millions of US and Canadian businesses, consumers, U.S. new businesses, and U.S. new homeowners.
Historical ReferenceUSA data is available in ReDATA.
Euromonitor's Passport GMID This link opens in a new window
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.
MarketResearch.com Academic This link opens in a new window
Find market research reports and forecasts for consumer goods and a wide range of industries. In advanced search, select Demographics to get access to the Packaged Facts reports about consumer behavior.
Mintel Academic Market Research This link opens in a new window
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
OECD iLibrary This link opens in a new window
Find full text books, reports, periodicals, and statistics published by the Organisation for Economic Cooperation and Development.
Statista This link opens in a new window
Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors.
WGSN Fashion Trend Forecasting & Analysis This link opens in a new window
WGSN's comprehensive research and analysis service provides for every stage of the product development life cycle. Trends are tracked and analysed from their earliest emergence right through to the products driving retail and e-tail today.

Advertising tools

WARC.com This link opens in a new window
New! WARC (World Advertising Research Centre) is a database primarily focusing on reviewing marketing campaigns and efforts. It contains marketing analyses, case studies, marketing strategy training, video content, and award information.
Winmo This link opens in a new window
In addition to data on companies (ad spend, media types, brands) and advertising agencies, explore the Creative Library (off the main menu) to search an archive of brand and public ads in a variety of formats.
SRDS - Standard Rate and Data Service This link opens in a new window
Useful tool for building a marketing mix strategy. Find ad rates for more than 100,000 U.S. and international media outlets (direct marketing, websites, newspapers, etc.). Try searching for a media outlet (e.g. Arizona Daily Star) to view the details on subscription counts and ad rates. You can also browse for media based on parameters. The DEI tab allows you to filter by target audience to better reach marginalized or underrepresented populations.
Data Axle Reference Solutions (formerly ReferenceUSA) This link opens in a new window
Data Axle Reference Solutions can help users create marketing plans, calculate market size, conduct competitive analysis, and raise funds. It also acts as a directory for businesses and consumers.

Market research ebooks

Handbook of Market Research by Christian Homburg; Martin Klarmann; Arnd Vomberg
ISBN: 9783319574134
Publication Date: 2022
Data-Driven Marketing Content by Lee Wilson
ISBN: 9781789738186
Publication Date: 2019-06-19
Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities.
A Concise Guide to Market Research
Publication Date: 2014
The Handbook of Mobile Market Research
Publication Date: 2014
Note: You will need to log in with UA NetID to access this ebook.
Market Research in Practice
Publication Date: 2013
The Entrepreneur's Guide to Market Research
Publication Date: 2012
The Rise of Marketing and Market Research
Publication Date: 2012
Note: You will need to log in with UA NetID to access this ebook.
Conducting Market Research for International Business
Publication Date: 2009

Use library search to find more ebooks on market research.

Pima County Public Library resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Park Library are closest to the UA campus).

Main Library | 1510 E. University Blvd. Tucson, AZ 85721
(520) 621-6442

Eller MBA

Market research

Databases for market research

Advertising tools

Market research ebooks

Pima County Public Library resources

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Eller MBA

Market research

Databases for market research

Advertising tools

Market research ebooks

Pima County Public Library resources

Information for

Libraries & Locations

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