LibGuides: Eller MBA: Market research & ad rates

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Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

Within databases such as Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:

Databases for market research

IbisWorld
Find industry market research from the United States, including industry reports by NAICS code and specialty reports.

MarketResearch.com Academic
Find market research reports and forecasts for consumer goods and a wide range of industries. In advanced search, select Demographics to get access to the Packaged Facts reports about consumer behavior.
Mintel Academic Market Research
See the Trends tab and Category Overview tab. You'll need to set up a free account with your UA email address in order to download reports. Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the U.S. and Europe.
Euromonitor's Passport
This global market research database provides statistics, analysis, reports, surveys, and breaking news. See the Tutorials tab of this guide for a tutorial on how to use Passport.
BCC Research
Market research that focuses on high-tech markets.
ReferenceUSA
Helps users create marketing plans and conduct competitive analysis. This database has access to more than 20 million businesses, 222 million consumers, U.S. new businesses, and U.S. new homeowners.
CB Insights
This market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships, and news mentions to help you see tomorrow's opportunities, today. To use this database, you'll need to set up a free account with your UA email.

Gartner Research
Provides market research reports of the IT industry and in-depth analysis on IT issues. It also provides reports on dominant trends in the IT industry, overviews of existing and emerging technologies and analysis of products on the market. (UA NetID login is required.)

Economist Intelligence Unit Market Indicators & Forecasts
This database is less about market share than about sales figures for the products as a whole, but does supplement the information you find in other sources for market share with sales figures. Available by country, region, or worldwide.
Economist Intelligence Unit Country Reports
See monthly reports (as well as yearly profiles) detailing current economic and political events and in-depth analysis of political and economic trends for over 200 countries.
OECD iLibrary
Access to Organization for Economic Co-operation and Development books, reports, annuals, working papers, loose-leaf binders, periodicals and statistical databases.1998-present.
TableBase
An excellent resource for finding market share across industries. Provides tabular data about companies, industries, products, markets, and consumer behavior. NOTE: limited number of simultaneous users. If you can't access, please try again later.
WGSN Fashion
Not limited to fashion, this database has resources for designing and marketing any commercial product. From the Fashion tab, scroll down to Latest Reports. Categories include Future Trends, Colour, Materials & Textiles, Prints & Graphics, Retail & Buying, and Visual Merchandising.
PsycINFO
Find articles on the psychology and behavior of consumers. Try combining subject terms such as Marketing, Advertising, Consumer Behavior, Consumer Attitudes, Online Social Networks, or Mass Media.

Advertising rates

SDRS - Standard Rate and Data Service
Find advertising options and rates for various types of media (direct marketing, websites, radio, TV, newspapers, and more).

Market research ebooks

Pima County Public Library resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. Other resources, like business directories, are free for anyone to access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Library are closest to the UA campus).

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