Skip to Main Content

Eller MBA

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases such as Business Source Ultimate, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*

Databases for market research

Advertising tools

Market research ebooks

Use library search to find more ebooks on market research.

Pima County Public Library resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Park Library are closest to the UA campus).