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The University of Arizona

Alert icon Due to COVID-19, all University Libraries locations are closed. You can chat and email with us Monday through Thursday 7am-7pm, Friday 7am-6pm, Saturday 11am-6pm, and Sunday 1pm-6pm. We are not currently accepting any new hold/pickup or scanning requests for physical items. See details on library changes and support.

Eller MBA

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

Within databases such as Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*

Databases for market research

Advertising rates

Market research ebooks

Use library search to find more ebooks on market research.

Pima County Public Library resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. Other resources, like business directories, are free for anyone to access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Library are closest to the UA campus).