LibGuides: Eller MBA: Demographics & Census

Consumer Research

MarketResearch.com Academic This link opens in a new window
See the Demographics section of this database. UA users get free access to these reports, including Packaged Facts
Mintel Academic Market Research This link opens in a new window
Under the the Trends tab, see the Demographic drop-down menu. Under the Category Overview tab, also see Demographic. You'll need to set up a free account with your UA email address in order to download reports.
Statista This link opens in a new window
Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors. Browse Reports (select Market) or do a keyword search to find specific statistics and survey questions.
Tutorial

Consumer Expenditure Survey (BLS.gov)
Data is collected by the U.S. Census Bureau for the Bureau of Labor Statistics through an Interview Survey and Diary Survey.
Pew Research Center
Browse datasets and surveys, including Roper iPoll surveys, religious landscapes, political typology, and more.
American Satisfaction Consumer Index
The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.

Bizminer This link opens in a new window
BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.
Note: Click on "Academic Library Detected..." to enter the site.
Statista This link opens in a new window
Go to the Insights tab to access Consumer Insights. This module lets you analyze survey questions and demographics by creating cross tabs. Great for narrowing down your target market.
MRI Simmons Catalyst This link opens in a new window
Simmons OneView is the primary platform for providing marketers with access to the entire Experian Simmons product suite. Simmons OneView combines the trusted syndicated and custom research from Experian Simmons with powerful analytic tools and reports to provide marketers with vivid consumer insights via an intuitive online platform.
NOTE: Limited to 10 simultaneous users.

Demographics ebooks

Consumer Demographics and Behaviour: Markets are People
Presents a range of views on consumer behavior and how demographic perspectives enhance these.
Methods of Demographic Analysis
Provides an overview of demographic analysis and methods.
Demographic Change and Economic Growth
Explains 15 principles of demographic growth.
The Impact of Demographics on Health and Health Care
Focuses on differences in health and health care as linked to important social factors.
Best Customers by New Strategist Press Editors (Editor)
ISBN: 9781937737405
A unique look at who the best and biggest customers are for hundreds of individual products and services.

Use Library Search to find more ebooks on demographics.

Business patterns and economic data

Bizminer This link opens in a new window
BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.
Note: Click on "Academic Library Detected..." to enter the site.

Census Business Builder
This new tool provides key demographic and economic data to help entrepreneurs start a new business or expand an existing one. See tips on how to use this database.
County Business Patterns (Census.gov)

Arizona data

Arizona Census Profile
Arizona Regional Economic Analysis Project
This site's tools let you examine and assess changing economic conditions and trends of counties or regions within Arizona.
Greater Phoenix Blue Chip
Offers forecasts by a panel of experts who track construction and general economic trends for the Phoenix metro area. Forecast tables and the consensus outlook are updated quarterly. Forecasts for Phoenix income, population, employment, and retail sales are also available.
Interactive maps for Arizona and the Phoenix area
The Maricopa Association of Governments offer interactive maps of demographic, employer, land use, transportation, and socioeconomic data. Some maps (demographic and employer data) are available for the whole state of Arizona, while others are limited to Pinal and Maricopa counties.
Western Blue Chip Economic Forecast
Features economic forecasts for Arizona and 11 other Western states. Data include personal income, retail sales, wage and salary employment, population growth, and single-family housing permits. Individual forecasts and the consensus for the current year and the year ahead are updated monthly.

QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.

Pima County Public Library resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. Other resources, like business directories are free for anyone to access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Library are closest to the UA campus).

Main Library | 1510 E. University Blvd. Tucson, AZ 85721
(520) 621-6442

Eller MBA