North American Industry Classification System (NAICS) codes (pronounced "nakes") are helpful when searching business databases. An industry can have more than one NAICS code. The longer the code, the more specific it is. For example:
722513 — Fast-food restaurants
7225 — Restaurants and other eating places
722 — Food services and drinking places
72 — Accommodation and food services
NAICS categories don't distinguish between small and large business, or between for-profit and non-profit.
Great places to start
|IBISWorld||Find industry market research from the United States, including industry reports by NAICS code and specialty reports.|
|Business Insights: Essentials||See the Industries tab for industry overviews and market share reports. You can search by NAICS code or industry name.|
|ABI/INFORM Collection||Find articles, summaries, and citations in business, management, and marketing.|
|Business Source Ultimate||Find articles from academic journals and business magazines, as well as company profiles, market research, and industry reports.|
|Mintel Academic||Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.|
|Nexis Uni (formerly LexisNexis Academic)||Find newspaper articles, business profiles, patents, and legal research from across the globe.|
|CB Insights||This market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships, and news mentions to help you see tomorrow's opportunities, today. To use this database, you'll need to set up a free account with your UA email.|
Browse for industry analyses.
More focused searches
|Frost & Sullivan||If you're researching a high-tech industry, this is a great resource.|
|BCC Research||This database focuses on industries related to science and technology, health care, food, the environment, and safety/security.|
See the Tutorials tab for quick lessons on how to use these powerful tools:
|BizMiner||BizMiner is a great tool for making business projections. It provides industry financial profiles, micro firm profit-loss reports, industry market reports (down to the ZIP code), and a Competitive Market Analyzer (also down to the ZIP code).|
The U.S. Economic Census is done every 5 years, for years ending in "2" and "7." The most recent data are from 2012.
See the Economic Census: Industry Snapshots.
To see Industry Snapshots, enter a NAICS code in the search box (713940 for gyms, for example). Industry Snapshots provide key statistics such as:
|Number of establishments in an industry||
Payroll per employee
|Revenue||Employees per establishment|
A map showing where sales, establishments,
County Business Patterns provide economic data by industry. Data include the number of establishments, employment, first quarter payroll, and annual payroll.
For information on businesses without paid employees (e.g., sole proprietorships), see Nonemployer Statistics. Data consist of the number of businesses and total receipts by industry.