LibGuides: Eller Online Undergraduate Program in Business Administration: Market research & ad rates

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases like Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:

Databases for market research

Market Share Reporter
Market Share Reporter is available in the Gale Business: Insights database, and features market share reports for brand-name products and companies. Use the "Search Within" option on the right-side of the search results to search by company, brand name, keyword, or NAICS code. Market share is shown as a percent of total industry or product sales for a specific period.

PsycINFO This link opens in a new window
Find articles on the psychology and behavior of consumers. Try combining subject terms such as Marketing, Advertising, Consumer Behavior, Consumer Attitudes, Online Social Networks, or Mass Media.
MarketResearch.com Academic This link opens in a new window
Reports from several market research firms covering health care, consumer goods, publishing, manufacturing and other markets and industries.
IbisWorld This link opens in a new window
Find industry market research from the United States, including industry reports by NAICS code and specialty reports.
Mintel Academic Market Research This link opens in a new window
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
Data Axle Reference Solutions (formerly ReferenceUSA) This link opens in a new window
Data Axle Reference Solutions can help users create marketing plans, conduct competitive analysis, raise funds, and locate people. This database has access to millions of US and Canadian businesses, consumers, U.S. new businesses, and U.S. new homeowners.
Historical ReferenceUSA data is available in ReDATA.

Euromonitor's Passport GMID This link opens in a new window
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.

Pima County Public Library resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. Other resources, like business directories, are free for anyone to access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Library are closest to the UA campus).

Main Library | 1510 E. University Blvd. Tucson, AZ 85721
(520) 621-6442

Eller Online Undergraduate Program in Business Administration