LibGuides: Eller Online Undergraduate Program in Business Administration: Industry research

NAICS codes

North American Industry Classification System (NAICS) codes (pronounced "nakes" codes) are helpful when searching business databases. An industry can have more than one NAICS code. The longer the code, the more specific it is. For example:

722513 — Fast-food restaurants
7225 — Restaurants and other eating places
722 — Food services and drinking places
72 — Accommodation and food services

NAICS categories don't distinguish between small and large business, or between for-profit and non-profit.

Finding NAICS Codes tutorial
Learn how to use the NAICS website with this short, interactive tutorial.

Databases for industry research

Great places to start

IbisWorld This link opens in a new window
Find industry market research for the United States. Search by keyword or NAICS code.
Business Source Ultimate This link opens in a new window
Find articles from academic journals, business magazines, and trade publications. Under Document Type, you can select Industry Overview. To search by NAICS code, use the Select a Field drop-down menu, select IC NAICS Code or Description, then add the NAICS code to the search box.
ABI/INFORM Archive This link opens in a new window
Search newspapers, magazines, trade journals, and press releases. Under Document Type, you can select Industry Report. Also see the NAICS code search box.
Value Line Research Center This link opens in a new window
Information and advice on stocks, industries, mutual funds, options, and convertibles.
Business Insights: Global This link opens in a new window
Company and industry profiles, company brand information, business rankings, investment reports, and articles from business periodicals; coverage starts 1976 (varies by publication)

Advanced tools

See the Tutorials tab for quick lessons on how to use these powerful tools:

Bizminer This link opens in a new window
BizMiner is a great tool for making business projections. It provides industry financial profiles, micro firm profit-loss reports, industry market reports (down to the ZIP code), and a Competitive Market Analyzer (also down to the ZIP code).
Euromonitor's Passport GMID This link opens in a new window
You'll need to accept the terms of use before searching (scroll down and select Accept). In the menu bar at the top of the home page, select Industries. Research industry trends in the U.S. and worldwide.

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Eller Online Undergraduate Program in Business Administration

NAICS codes

Databases for industry research

Great places to start

More focused searches

Advanced tools

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Eller Online Undergraduate Program in Business Administration

NAICS codes

Databases for industry research

Great places to start

More focused searches

Advanced tools

Information for

Libraries & Locations

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