Market Share Reporter is available in the Gale Business: Insights database, and features market share reports for brand-name products and companies. Use the "Search Within" option on the right-side of the search results to search by company, brand name, keyword, or NAICS code. Market share is shown as a percent of total industry or product sales for a specific period.
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.
Under Category, choose your industry or sector. (You can choose multiple if needed). Then, use the Content Types results filter to find Reports. Mostly US markets. Limited new coverage of select UK, Canada and Latin American markets. Other international coverage is primarily pre-pandemic (2019 and older) travel and tourism reports.
WGSN's comprehensive research and analysis service provides for every stage of the product development life cycle. Trends are tracked and analysed from their earliest emergence right through to the products driving retail and e-tail today.
Demographic data and visualizations
Population Data & Visualizations (Maps, Tables, Charts)
These three interactive tools largely draw on data from the U.S. Bureau of Census. View this box for full Census data and surveys.
Provides easy access to current and historical U.S. Census data and surveys. Explore data layers like age, income, household structure, and more on the U.S. Map, or check out the Demographic Profiles section to explore population profiles by state, city, or zip code.
U.S. national data, GIS mapping tool and analytics platform with data related to demographics, neighborhood conditions, real estate markets, federal income-eligible areas, money and income, lending activity, jobs and economy, education, health and more. Data can be viewed by census block or tract in many cases, and city, county, zip code, state as well as congressional district, school district, state house and state senate districts. PolicyMap data can be presented as maps, tables, charts and reports and unlimited address-based data can be uploaded for use in PolicyMap.
Under the the Trends tab, see the Demographic drop-down menu. Under the Category Overview tab, also see Demographic. You'll need to set up a free account with your UA email address in order to download reports.
Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors. Browse Reports (select Market) or do a keyword search to find specific statistics and survey questions.
BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code. Note: Click on "Academic Library Detected..." to enter the site.
Simmons OneView is the primary platform for providing marketers with access to the entire Experian Simmons product suite. Simmons OneView combines the trusted syndicated and custom research from Experian Simmons with powerful analytic tools and reports to provide marketers with vivid consumer insights via an intuitive online platform. NOTE: Limited to 10 simultaneous users.
Publishes estimated population totals for the previous year for cities and towns, metropolitan areas, counties, stations, and the nation. Datasets come out on a rolling basis throughout the year according to a set schedule, with state, US, and Puerto Rico Commonwealth estimates available in December of the given year followed by county and metropolitan data. Check Schedule to determine the most current available dataset for the data you need.
The survey that comes to mind most often when you hear about "The Census", the Decennial Census Survey collects data every 10 years about households, income, education, homeownership, and more for the United States, Puerto Rico, and the Island Areas. The latest data available is from 2020.
QuickFacts and Local Data
QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.
Features economic forecasts for Arizona and 11 other Western states. Data include personal income, retail sales, wage and salary employment, population growth, and single-family housing permits. Individual forecasts and the consensus for the current year and the year ahead are updated monthly.
Offers forecasts by a panel of experts who track construction and general economic trends for the Phoenix metro area. Forecast tables and the consensus outlook are updated quarterly. Forecasts for Phoenix income, population, employment, and retail sales are also available.
The Maricopa Association of Governments offer interactive maps of demographic, employer, land use, transportation, and socioeconomic data. Some maps (demographic and employer data) are available for the whole state of Arizona, while others are limited to Pinal and Maricopa counties.
Examines how "psychographics" has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.
Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more.