BCOM 214 - Fundamentals of Business Communication

Create lists of consumers by geographic and demographic characteristics.

Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.

Reports from several market research firms covering health care, consumer goods, publishing, manufacturing and other markets and industries.

Under Category, choose your industry or sector. (You can choose multiple if needed). Then, use the Content Types results filter to find Reports. Mostly US markets. Limited new coverage of select UK, Canada and Latin American markets. Other international coverage is primarily pre-pandemic (2019 and older) travel and tourism reports. To download report content, first create a login with your UA email address.

Find articles on the psychology and behavior of consumers. Try combining subject terms such as Marketing, Advertising, Consumer Behavior, Consumer Attitudes, Online Social Networks, or Mass Media.

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Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors.

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WGSN's comprehensive research and analysis service provides for every stage of the product development life cycle. Trends are tracked and analysed from their earliest emergence right through to the products driving retail and e-tail today.