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BCOM 214 - Fundamentals of Business Communication

Consumer research

Survey Data

These resources provide survey data on consumer behavior and preferences, including demographics, lifestyles, opinions, shopping habits, and more. Pay attention to the survey source (who created, disseminated, and analyzed the survey), survey collection dates, sample size, and sample demographics (e.g., adults aged 18 to 24 in the United States, adults aged 18+ who own a car, etc.).

Consider what kind of data you need. Some databases allow you to create crosstabs to better combine certain questions, answers, and demographics to tell a story.