BCOM 214 - Fundamentals of Business Communication

For your informative industry report assignment, you may need to gather information pertaining to an industry's...

• historical background, context
• competitive landscape - top competitors, ease/difficulty of entry
• consumers - target market, buying habits, demographics, consumer behavior
• trends, forecasts
• financial data

Use this guide as a starting point for research strategies and reliable information and data sources. 

Start with Research Strategies or Industry Research pages to the left.