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BCOM 214: Fundamentals of Business Communication

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Jason Dewland


North American Industry Classification System (NAICS) codes (pronounced "nakes") are helpful when searching business databases.

An industry can have more than one NAICS code. NAICS categories don't distinguish between small and large businesses or between for-profit and non-profit. The longer the code, the more specific it is.

Finding NAICS Codes tutorial - Learn how to use the NAICS website with this short, interactive tutorial.

For example:

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Industry Snapshots

The U.S. Economic Census is done every 5 years, for years ending in "2" and "7." The most recent data are from 2012.

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See the Economic Census: Manufacturing Data.

To see Industry Data, enter a NAICS code in the search box (713940 for gyms, for example). Industry Snapshots provide key statistics such as:

Number of establishments in an industry

Payroll per employee

Revenue Employees per establishment
Annual payroll

A map showing where sales, establishments,
and populations are concentrated in the United States

Inside a snapshot, there's also a "Compare Your Business" link, where you can get comparisons to industry averages. (Look for the magnifying glass in the upper right of the snapshot.)

County Business Patterns provide economic data by industry. Data include the number of establishments, employment, first quarter payroll, and annual payroll.

For information on businesses without paid employees (e.g., sole proprietorships), see Nonemployer Statistics. Data consist of the number of businesses and total receipts by industry.

Databases for Industry Research

Great places to start

Advanced tools