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BCOM 214 - Fundamentals of Business Communication

Research Assignment

For your informative industry report assignment, you may need to gather information pertaining to an industry's...

  • historical background, context
  • competitive landscape - top competitors, ease/difficulty of entry
  • consumers - target market, buying habits, demographics, consumer behavior
  • trends, forecasts
  • financial data

Use this guide as a starting point for research strategies and reliable information and data sources. 

Start with the Industry Research page to the left.

Outlining and Planning Resources

Reference materials