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RCSC 400 - Retail & Marketing Strategies

This course guide is designed for RCSC 400 students as a starting place for your library research.

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases like Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*

Databases for market research

Great places to start

More focused searches

Advanced tools

Market research ebooks

Use the library search to find more ebooks on market research.

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