Agribusiness Management
Today's food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. Agribusiness Management helps prepare students and managers for a successful career in this new world of food and fiber production and marketing. This text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. This fifth edition of Agribusiness Management has been updated throughout and continues to provide students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today's rapidly evolving, highly unpredictable marketplace.
For your Business Plan Project, choose a business that you would like to develop a business plan for. It should be one business you would like to start, someday, or your family business that you’d like to improve. If using a current family business, think about how things would be different under your management.
Refer to the Business Plan Project assignment for specific details about requirements, such as length and formatting.
In addition to a cover page, table of content, and executive summary, you will include the following components in your business plan:
This guide primarily provides research strategies and resources to help you complete the marketing and financial plans, as well as citing your sources. Some book and article recommendations are provided to inform your thoughts for sections 1, 2, and 5, supplementing your textbook and in-class discussions.
Starting with a solid foundation in business research practices will help you efficiently gather research on the industry, market, and competition. Follow the step-by-step process and tutorials here to become more familiar with business research methods and resources and sharpen your research skills.
When you submit your Proposal, you will also be required to submit a certificate of completion for the following tutorial. Read the instructions below to access and complete the tutorial to generate a certificate.
Get a public library card!
The Pima County Public Library (PCPL) has a wealth of information on their Ignite: Business & Nonprofits website. Most resources (like the Business Plans Handbook ebook series) require a PCPL card for online access. For information on options, go to Get a Library Card or visit any PCPL location. (The Joel D. Valdez Main Library and Himmel Park Library are closest to the UA campus).
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