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BCOM 314 - Business Communication (Fall 2019)

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases such as Business Source Ultimate or ABI/INFORM Collection, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*

Databases for market research

Advertising rates