Skip to main content
The University of Arizona

Responding to COVID-19: Due to COVID-19, all University Libraries locations are closed. You can chat and email with us Monday through Thursday 7am-7pm, Friday 7am-6pm, Saturday 11am-6pm, and Sunday 1pm-6pm. We are not currently accepting any new hold/pickup or scanning requests for physical items. See details on library changes and support.

Business Careers Awareness Program (BCAP) (Summer 2019)

Databases

Now that you know more about your industry and competitors, how do you determine your target market: the group of consumers who would potentially buy your product?

You'll need to look at demographics (age, gender, income, etc.) of consumers in your geographic area, and also look at characteristics (or "psychographics") that identify a consumer's attitudes, lifestyle, and purchasing behavior.

You may have already found some information about your target market. Here are some other useful resources:

Local Demographics

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Its American FactFinder website can be difficult to search, so check out these tips. Here's some of the data available:

National

Regional

QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.