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Business Careers Awareness Program (BCAP)

Target Market Research

Now that you know more about your industry and competitors, how do you determine your target market: the group of consumers who would potentially buy your product?

You'll need to look at demographics (age, gender, income, etc.) of consumers in your geographic area, and also look at characteristics (or "psychographics") that identify a consumer's attitudes, lifestyle, and purchasing behavior.

You may have already found some information about your target market. Here are some other useful resources:

Consumer Behavior and Demographics

Demographics by Location

Location Research

You might consider using the demographic and psychographic information you gathered to help you determine the location of your business. Another factor will be the cost to rent (see the Business Costs page).