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Now that you know more about your industry and competitors, how do you determine your target market: the group of consumers who would potentially buy your product?
You'll need to look at demographics (age, gender, income, etc.) of consumers in your geographic area, and also look at characteristics (or "psychographics") that identify a consumer's attitudes, lifestyle, and purchasing behavior.
You may have already found some information about your target market. Here are some other useful resources:
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the U.S. and Europe.
ReferenceUSA can help users create marketing plans, conduct competitive analysis, raise funds, and locate people. This database has access to more than 20 million businesses, 222 million consumers, U.S. new businesses, and U.S. new homeowners.
This database is really useful for seeing competitors' data. Try searching under U.S. Businesses for the name of a competing company in Tucson, AZ. You may find sales volume, number of employees, square footage, and business expenditures.