LibGuides: Business Careers Awareness Program (BCAP): Target Market and Location

Target Market Research

Now that you know more about your industry and competitors, how do you determine your target market: the group of consumers who would potentially buy your product?

You'll need to look at demographics (age, gender, income, etc.) of consumers in your geographic area, and also look at characteristics (or "psychographics") that identify a consumer's attitudes, lifestyle, and purchasing behavior.

You may have already found some information about your target market. Here are some other useful resources:

Consumer Behavior and Demographics

IbisWorld This link opens in a new window
Search by keyword, company, or NAICS code. Once you open a report, check out the Products & Markets and Competitive Landscape tabs for market research information.
MarketResearch.com Academic This link opens in a new window
Reports from several market research firms covering health care, consumer goods, publishing, manufacturing and other markets and industries.
Mintel Academic Market Research This link opens in a new window
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
Statista This link opens in a new window
Go to Reports in the top ribbon to browse industry, market, consumer, and brand reports relating to your business. Another great portal for learning about consumer behavior is Consumer Insights, found under Insights.

Demographics by Location

PolicyMap This link opens in a new window
U.S. national data, GIS mapping tool and analytics platform with data related to demographics, neighborhood conditions, real estate markets, federal income-eligible areas, money and income, lending activity, jobs and economy, education, health and more.
Data can be viewed by census block or tract in many cases, and city, county, zip code, state as well as congressional district, school district, state house and state senate districts. PolicyMap data can be presented as maps, tables, charts and reports and unlimited address-based data can be uploaded for use in PolicyMap.

Tucson QuickFacts
Pima County QuickFacts
Arizona QuickFacts
Census Data - Main Search
Explore U.S. Census data on the population, places (by country, state, county, city, zip, tract, etc.), and economies.

Data Axle Reference Solutions (formerly ReferenceUSA) This link opens in a new window
Data Axle Reference Solutions can help users create marketing plans, conduct competitive analysis, raise funds, and locate people. This database has access to millions of US and Canadian businesses, consumers, U.S. new businesses, and U.S. new homeowners.
Historical ReferenceUSA data is available in ReDATA.

Census Business Builder
This new tool provides key demographic and economic data to help entrepreneurs start a new business or expand an existing one. See tips on how to use this database.

Location Research

You might consider using the demographic and psychographic information you gathered to help you determine the location of your business. Another factor will be the cost to rent (see the Business Costs page).

City of Tucson and Neighborhood Plans
City, area, and neighborhood plans contain policies on topics like land use, development, and transportation which could guide or affect the location of your business.
Annual Traffic Counts
Maintained by the Pima Association of Governments. Explore traffic data through the interactive map to assist with identifying a good location for your business. Check out the user manual for improved use.

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Business Careers Awareness Program (BCAP)

Target Market Research

Consumer Behavior and Demographics

Demographics by Location

Location Research

Information for

Libraries & Locations

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Business Careers Awareness Program (BCAP)

Target Market Research

Consumer Behavior and Demographics

Demographics by Location

Location Research

Information for

Libraries & Locations

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