Responding to COVID-19: Chat and email with us from 9am to 9pm, 7 days a week! We’re resuming limited services in the Main Library lobby, and the Health Sciences library is open to Health Sciences affiliates.Learn more about access during COVID-19..
North American Industry Classification System (NAICS) codes(pronounced "nakes") are helpful when searching business databases. An industry can have more than one NAICS code. NAICS categories don't distinguish between small and large business, or between for-profit and non-profit. The longer the code, the more specific it is.
Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
This market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships, and news mentions to help you see tomorrow's opportunities, today. To use this database, you'll need to set up a free account with your UA email.
BizMiner is a great tool for making business projections. It provides industry financial profiles, micro firm profit-loss reports, industry market reports (down to the ZIP code), and a Competitive Market Analyzer (also down to the ZIP code).
Check Out the Competition
You'll want to find out about your major competitors. In addition to the databases above, try these resources:
If you have a location in mind, you can type the cross streets (for example, Campbell and Grant) into Google Maps and it will tell you the ZIP code. By zooming in on your chosen location, you can see which businesses are already in the area. The Street View mode will show you photos of the area. The photos aren't always up to date, but you should be able to see the Image Date at the bottom of the photo.
Search for public and private companies. In the basic search, you can find individual companies. In the advanced search, you can search for companies by geographical location, industry, sales, employee account, and other options.