FCSC 225 - Starting a Fashion Business (Fall 2019)

[Note: Safari Books Online platform is limited to 20 simultaneous users.] ...This book gives readers "...an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing and PR and how and where to sell products."

This book examines how sustainability has the potential to transform both the fashion system and the innovators who work within it...

"...gives readers behind-the-scenes real-life advice and essential business information on creating and sustaining a successful career as an independent designer. the necessary tools to get a fashion line or label up and moving on the right track, including: Start-up costs and financing; Legal issues; Business plans; Public relations and sales; Marketing and manufacturing; Distribution - trade, trunk, and runway shows..."