See below for books on mission statements plus links to examples of mission statements, goals & objectives from selected companies and institutions.
Make Your Mission Statement WorkThis guide demonstrates how to write an organizational mission statement that really describes the values of the organization, and how to make sure that the values expressed are seen to affect every aspect of the work of the business or organization.
Management by Missions by Pablo Cardona; Carlos ReyA few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of 'purpose' and 'missions' to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives - not only in terms of remaining competitive but as core in the attempts to have a sustainable impact on the world. The second edition of Management by Missions is an open access book based on substantially more research carried out over fifteen years, involving more than 200 organizations around the world. All of this research supports that the practical models and ideas offered in the book have been tried and tested and actually work in practice. With case studies, anecdote and new research findings, the authors present the main tools of the MBM method (shared missions, missions scorecards, interdependency matrix, missions-based objectives and integral assessment) and the type of leadership needed to implement it. The ideas presented in this book mark a path towards a new management methodology for the XXI century and a new way of understanding the work that managers do.
Mission Statements: A Guide to the Corporate and Nonprofit SectorsMission Statements: A Guide to the Corporate and Nonprofit Sectors offers the most exciting opportunities for advancing the study of organization direction in the four decades that it has been actively pursued. The study of missions of organizations has remained on the "back burner" of scholarly pursuits because of the great difficulty that researchers have faced in gathering appropriate formal statements from corporations and nonprofit organizations. As a result, the importance of missions to distinguish among organizations and to guide the development and execution of implementing strategies has become a nearly universally endorsed but unenthusiastically practiced element in organizational planning activities.
The AMA Handbook of Business WritingJust because you're not a born writer doesn't mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports - Proposals - Business plans - Presentations - Press releases - Memos - Email - Newsletters - Collection Letters - Sales materials - And more Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors' step-by-step instructions begin with an overview of the writing process, from preparation and research right through to finalreview and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more. "