AREC 315 - Agribusiness Economics and Management

Written by Alexander Osterwalder and Yves Pigneur, this handbook introduces the Business Model Canvas.

Explains the core elements of a business model and explores the logic behind the six major elements.

How to create, identify, and articulate business models that will serve as the foundation for success.

Highlights organizational design aspects of business model innovation, focusing on how reward systems, power distributions, routines and standard operating procedures, the allocation of authority, and other aspects of organizational structure and control should be designed to support the business model the firm chooses.

Learn how to create a pipeline of new business models in the face of disruptive markets and competition.

Presents 14 case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market.

Provides a simple and powerful approach to understand the business model and the critical role strategic management has in supporting it.