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The University of Arizona

RCSC 400 - Retail & Marketing Strategies (Spring 2020)

This course guide is designed for RCSC 400 students as a starting place for your library research.


Welcome to the library research course guide for RCSC 400. Explore the tabs on the left to find ebooks, databases, websites, and other resources that will help you with the assignments in this course - specifically the project to develop a service product marketing plan for a major retailer.

This guide will introduce you to databases and other sources you can use to locate information on social/economic/retail trends as well as in-depth background information and data on specific companies.