Explore the tabs on the left side of the page to find relevant research resources at the University of Arizona Libraries and on the web foryour course assignments and studies in RCSC 496: Customer Research & Insights.
Find peer-reviewed papers, theses, books, pre-prints, abstracts, and technical reports.
For off-campus access to UA-subscribed content, configure your Google Scholar preferences for the University of Arizona according to the directions below.
To configure your preferences for the University of Arizona:
In Google Scholar, open the "hamburger" menu in the far upper left next to the Google Scholar logo and select "Settings".
From the settings menu, select "Library links".
Type "University of Arizona" in box and select "University of Arizona - Full-Text @ UofA Libraries".
When searching, articles for which we have full text access will display with a link "Full-Text @ UofA Libraries"; select this link to access it. (Please note that this link may be hidden in the smaller links below the citation, and you may need to click on the double arrow to the right of them to find it.)
If you get an error message that prevents you from searching Google Scholar through the link above, go to https://scholar.google.com instead. (If you use this link, follow the above instructions in order to see "Full-Text @ UofA Library" links.)
If you are off campus and want to export citations from Google Scholar to RefWorks, either connect to Google Scholar via the library website or connect to the internet using the UA VPN.