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RCSC 440: Customer Research & Insights (Spring 2020)

Your Librarian

Jeanne Pfander's picture
Jeanne Pfander
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Demographics Databases & Websites



Advanced tools

Demographics ebooks

Use the library search to find more ebooks on demographics.

Arizona Demographics

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Its American FactFinder website can be difficult to search, so check out these tips. Here's some of the data available:



QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.

Pima County Public Library Business & Demographic Resources

See the Pima County Public Library's business directories and business statistics and demographics. Use these tools to research a specific company or to develop a list of potential competitors or customers.