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MGMT 358 - Fundraising and Public Relations in College Athletics

Activity 1: Welcome to the UA Libraries!

Your first activity will be to complete a library orientation game to get familiar with the Main Library and the services that are available to you as students. Get in groups of 2-3 and check out a tablet from the library at the first floor help desk, or use your own tablet or smartphone to play. Come into the Main Library anytime it is open to complete the activity. Results will be shared with your instructors.

Link to activity:
Approximate amount of time the activity might take you: 15-20 minutes

Activity 2: Research is a conversation

Watch the video below to learn about how engaging in research is like entering a new conversation. After you've watched the video, answer the following questions thoughtfully and turn in a copy to your instructor via the D2L page.

  • What types of conversations do you already participate in, and might already be an expert in? These conversations may or may not be related to formal research, and could be tied to your hobbies, interests, or experiences when talking to your friends or engaging with others online.
  • What types of conversations are you entering into by taking this course?
  • What will you need to do differently when entering into a conversation that you’re new to, especially in an academic context, where you are engaging in research at the University of Arizona?

Activity 3: Learn how to focus your topic

Constructing a mind map is a good way to identify an initial topic.

First, work with your group to come up with a panel topic by completing this mind map activity:

After you have finished the map, click "Print" when it pops up in the orange box, then change the printer destination to "Print as PDF" and save the file to your flash drive or the desktop. Then, have one person in your group upload the PDF to the D2L dropbox to turn in this assignment. Note all group member names in the dropbox comment field.

Next, watch the video below.

Finally, work individually to complete the Planning Your Research Topic exercise. This will help you develop a focused topic for your own research within your group's overall panel topic. Once you have completed the exercise, upload it to the D2L dropbox.

Activity 4: Look for resources

First, complete the Popular vs. Scholarly tutorial to better understand the difference between popular and scholarly resources. 

Then, go to Business Source Complete and start researching your topic.

Activity 5: Think about how to cite your sources

Directions for your own citations in this course:

Certain disciplines use specific citation styles, for this course you will use APA format. You will need to learn APA style and use it in your projects as you progress through this class, and it is important for you to know:

  • what it means to cite
  • when to cite your sources
  • you can write and make bigger connections between what you have read through research and your own thoughts

Here is a resource for you when creating your list of references for this class, and here is an example using one author. 

[last name, author's first and second initial], [year published], [title in italics], [publication location:publishing company]

Jump, P. (2015). Quotation marks not compulsory: Hundreds fail to spot plagiarism, The Times Higher Education Supplement:THE

When citing within your paper for a quote or paraphrase, either mention the author's last name like "According to Jump, ...", or note the author in parentheses at the end of your sentence like "... (Jump)."