Skip to main content
The University of Arizona

Responding to COVID-19: You can chat and email with us daily! Mon-Thu 7am-7pm, Fri 7am-6pm, Sat 11am-6pm, and Sun 1pm-6pm. But due to COVID-19, all University Libraries buildings are currently closed, and we're not accepting any new hold/pickup or scanning requests for physical items. See details on library changes and support.

ENTR: McGuire Center Entrepreneurial Research Guide (Spring 2020)

Demographic

Databases

Ebooks

Websites

Labor Force Statistics
Find information about demographic characteristics with statistics from the Current Population Survey (CPS). Data on the labor force characteristics of employed and unemployed persons, plus hours of work and earnings are also available. From the U.S. Bureau of Labor Statistics.

City-data.com
Useful for city stats.

Business Statistics & Demographics
Pima County Public Library's extensive listing of sources for demographic and statistical business information. [Note: If a Pima County Public Library resource says it requires a library card to access it, refer to this course guide's Library services & resources tab.]

Psychographic

Ebooks

Websites

Buyer behavior

Databases

User Guide (Simmons)

Ebooks

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Its American FactFinder website can be difficult to search, so check out these tips. Here's some of the data available:

National

Regional

QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.

Arizona