Responding to COVID-19: Chat and email with us from 9am to 9pm, 7 days a week! We’re resuming limited services in the Main Library lobby, and the Health Sciences library is open to Health Sciences affiliates.Learn more about access during COVID-19..
ENTR: McGuire Center Entrepreneurial Research Guide
See the Trends tab and the Demographics drop-down menu. Under the Category Overview tab, also see Demographic. You'll need to set up a free account with your UA email address in order to download reports.
Search for public and private companies. In the basic search, you can find individual companies. In the advanced search, you can search for companies by geographical location, industry, sales, employee account, and other options.
Business Statistics & Demographics
Pima County Public Library's extensive listing of sources for demographic and statistical business information. [Note: If a Pima County Public Library resource says it requires a library card to access it, refer to this course guide's Library services & resources tab.]
Examines how "psychographics" has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.
Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more.
This resource has in-depth consumer purchasing, reading, online, and viewing habits. Data is three years old. We have access to Nation Household Consumer Survey, New Media Survey, and the Local (for all U.S. metro areas). [Note: Limited to 9 users at one time. If you can't access, try again later.]
Consumer behavior is largely driven by emotions, peer influence, and perceived values. This book documents the current consumer behavior development in changing business paradigms and suggests actions for companies to follow for gaining competitive advantage.
...an interactive tool that lets you examine segment groups based on demographics and behaviors. Once you have identified a segment group, you can click on each segment tile to view more details about the segment's traits. If you are a subscribed user, you will be able to download detailed information about each segment.
The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. The Quick Facts page can get you started by searching by geographic area. Here's some of the data available:
Features economic forecasts for Arizona and 11 other Western states. Data include personal income, retail sales, wage and salary employment, population growth, and single-family housing permits. Individual forecasts and the consensus for the current year and the year ahead are updated monthly.
Offers forecasts by a panel of experts who track construction and general economic trends for the Phoenix metro area. Forecast tables and the consensus outlook are updated quarterly. Forecasts for Phoenix income, population, employment, and retail sales are also available.