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BCOM 214: Fundamentals of Business Communication (Spring 2020)

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases such as Business Source Ultimate or ABI/INFORM Collection, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*



Find industry market research from the United States, including industry reports by NAICS code and specialty reports. Academic

Find market research reports and forecasts for consumer goods and a wide range of industries. This is where you can find Packaged Facts.

Mintel Academic

See the Trends tab and Category Overview tab. You'll need to set up a free account with your UA email address in order to download reports. Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the U.S. and Europe.

CB Insights

This market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships, and news mentions to help you see tomorrow's opportunities, today. To use this database, you'll need to set up a free account with your UA email.

BCC Research

Market research that focuses on high-tech markets.