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The University of Arizona

RCSC 424 - Services Retailing (Fall 2018)

This course guide is designed for RCSC 424 students as a research resource for class assignments and study.


Welcome to the Library Research Guide for students in RCSC 424. This guide will introduce you to information resources and library services that will help you succeed in your coursework and research projects.

Selected books

Find more titles in the University of Arizona Libraries collection by searching the subject heading Service industries -- Marketing.