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The University of Arizona

FIN 480/536 - Finance for New Ventures (Fall 2018)

Your librarians and instructor have selected these resources to help you research industries, companies, markets, and demographics so you can develop a financial plan for a startup venture.

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases like Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*

Databases for market research

Great places to start


More focused searches


Advanced tools

Market research ebooks

Use library search to find more ebooks on market research.

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