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The University of Arizona

ENTR 485 - Innovating: Creating the Future (Spring 2018)

Your librarians and instructors developed this guide to help you do research for your team's semester-long innovation project.

Demographic

Databases

Ebooks

Websites

Labor Force Statistics
Find information about demographic characteristics with statistics from the Current Population Survey (CPS). Data on the labor force characteristics of employed and unemployed persons, plus hours of work and earnings are also available. From the U.S. Bureau of Labor Statistics.

City-data.com
Useful for city stats.

Business Statistics & Demographics
Pima County Public Library's extensive listing of sources for demographic and statistical business information. [Note: If a Pima County Public Library resource says it requires a library card to access it, refer to this course guide's Library services & resources tab.]

Psychographic

Ebooks

Websites

Buyer behavior

Databases

User Guide (Simmons)

Ebooks

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Its American FactFinder website can be difficult to search, so check out these tips. Here's some of the data available:

National

Regional

QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.

Arizona