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The University of Arizona

MKTG 572 - Marketing Research for Managers (Spring 2015)

Library resources to help you acquire, analyze, and interpret marketing research data.

Demographics

Labor Force Statistics
Information about national labor force statistics with demographic characteristics available from the Current Population Survey (CPS). Data on the labor force characteristics of employed and unemployed persons, plus hours of work and earnings, also are available. From the Bureau of Labor Statistics.

Household Spending: Who Spends How Much on What
This 2012 book by the editors of New Strategist Publications contains detailed data about how consumers spend in different categories, in different areas of the country, and in different age groups.

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Its American FactFinder website can be difficult to search, so check out these tips. Here's some of the data available:

National

Regional

Find statistics on these areas' population, age, gender, ethnicity, homeownership, income, retail sales, and more.

Arizona

Pima County Public Library Resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. Other resources, like business directories and business statistics and demographics, are free for anyone to access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Library are closest to the UA campus).