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The University of Arizona

MKTG 572 - Marketing Research for Managers (Spring 2015)

Library resources to help you acquire, analyze, and interpret marketing research data.

Citing Sources

Why cite?

It's important to cite your sources, for a variety of reasons:

  • To give credit to the author(s) of your sources.
  • To allow your readers to locate your sources.
  • To show that you thoroughly researched your topic and can support your claims.
  • So you don't get in trouble for plagiarizing.

Avoiding Plagiarism

Accidental Plagiarism - Don't Let It Happen to You: This tutorial shows how accidental plagiarism can occur and how to avoid it.

Quoting, Paraphrasing, and Summarizing: This helpful resource from the OWL (Online Writing Lab) at Purdue University includes a practice exercise.

Citation Resources

There are a variety of citation styles. Use the one specified by your instructor. If one isn't specified, the field of business typically uses American Psychological Association (APA) style.

These guides will help you format citations correctly:

OWL (Online Writing Lab) Research & Citation Resources: This excellent resource from Purdue University covers APA, Chicago and MLA styles. It shows how to properly format in-text citations, footnotes and endnotes, reference lists, and more.

Citation Guide: The library's guide covers APA, MLA and the Chicago Manual of Style. It also lists citation/bibliography software options, such as Refworks, EndNote Web, Mendeley and Zotero.