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The University of Arizona

MKTG 572 - Marketing Research for Managers (Spring 2015)

Library resources to help you acquire, analyze, and interpret marketing research data.

Market Research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

Within databases such as Business Source Complete or ABI/INFORM, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*

Databases

Pima County Public Library Resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. Other resources, like business directories and business statistics and demographics, are free for anyone to access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Library are closest to the UA campus).