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The University of Arizona

MKTG 572 - Marketing Research for Managers (Spring 2015)

Library resources to help you acquire, analyze, and interpret marketing research data.

Databases

Private Companies

Company Financial Information

There are a number of sources available for company financials for publicly traded companies. Fewer sources are available for private companies, and when you do find figures, those are less likely to be exact figures, but are often estimates.

Company News

In the following databases, try searching by company name: