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The University of Arizona


We designed this research guide to introduce you to the field of business. You'll find the materials, search tools, and other resources you need to start your research.

Consumer research

More focused searches

Census data

The U.S. Census Bureau is a great source for population, housing, economic, and geographic data. Its American FactFinder website can be difficult to search, so check out these tips. Here's some of the data available:



QuickFacts offer statistics on population, age, gender, ethnicity, homeownership, education, income, retail sales, and more.