BCOM 314 - Business Communication

BizMiner produces the most granular industry statistical reports in the market. The database provides industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.
Note: Click on "Academic Library Detected..." to enter the site.

Data Axle Reference Solutions can help users create marketing plans, conduct competitive analysis, raise funds, and locate people. This database has access to millions of US and Canadian businesses, consumers, U.S. new businesses, and U.S. new homeowners.
Historical ReferenceUSA data is available in ReDATA.

Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data for the last 15 years, and forecasts out to at least 5 years. Passport data is completely cross-country comparable.

Find market research reports and forecasts for consumer goods and a wide range of industries. In advanced search, select Demographics to get access to the Packaged Facts reports about consumer behavior.

Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.

Find full text books, reports, periodicals, and statistics published by the Organisation for Economic Cooperation and Development.

Access statistical data from market and opinion research institutions, as well as from business organizations and government, categorized into 21 market sectors.

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WGSN's comprehensive research and analysis service provides for every stage of the product development life cycle. Trends are tracked and analysed from their earliest emergence right through to the products driving retail and e-tail today.

New! WARC (World Advertising Research Centre) is a database primarily focusing on reviewing marketing campaigns and efforts. It contains marketing analyses, case studies, marketing strategy training, video content, and award information.

In addition to data on companies (ad spend, media types, brands) and advertising agencies, explore the Creative Library (off the main menu) to search an archive of brand and public ads in a variety of formats.

Useful tool for building a marketing mix strategy. Find ad rates for more than 100,000 U.S. and international media outlets (direct marketing, websites, newspapers, etc.). Try searching for a media outlet (e.g. Arizona Daily Star) to view the details on subscription counts and ad rates. You can also browse for media based on parameters. The DEI tab allows you to filter by target audience to better reach marginalized or underrepresented populations.

Data Axle Reference Solutions can help users create marketing plans, calculate market size, conduct competitive analysis, and raise funds. It also acts as a directory for businesses and consumers.