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The University of Arizona

BCOM 214: Fundamentals of Business Communication (Fall 2018)

NAICS Codes

North American Industry Classification System (NAICS) codes (pronounced "nakes") are helpful when searching business databases.

An industry can have more than one NAICS code. NAICS categories don't distinguish between small and large business, or between for-profit and non-profit. The longer the code, the more specific it is.

For example:

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Industry Snapshots

The U.S. Economic Census is done every 5 years, for years ending in "2" and "7." The most recent data are from 2012.

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See the Economic Census: Industry Snapshots.

To see Industry Snapshots, enter a NAICS code in the search box (713940 for gyms, for example). Industry Snapshots provide key statistics such as:

Number of establishments in an industry

Payroll per employee

Revenue Employees per establishment
Annual payroll

A map showing where sales, establishments,
and populations are concentrated in the United States

Inside a snapshot, there's also a "Compare Your Business" link, where you can get comparisons to industry averages. (Look for the magnifying glass in the upper right of the snapshot.)

County Business Patterns provide economic data by industry. Data include the number of establishments, employment, first quarter payroll, and annual payroll.

For information on businesses without paid employees (e.g., sole proprietorships), see Nonemployer Statistics. Data consist of the number of businesses and total receipts by industry.

Databases for Industry Research

Great places to start

IBISWorld Find industry market research from the United States, including industry reports by NAICS code and specialty reports.
Business Insights: Essentials See the Industries tab for industry overviews and market share reports. You can search by NAICS code or industry name.
ABI/INFORM Collection Find articles, summaries, and citations in business, management, and marketing.
Business Source Ultimate Find articles from academic journals and business magazines, as well as company profiles, market research, and industry reports.
Mintel Academic Find market research reports on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. Reports cover consumer markets in the USA and Europe.
Nexis Uni (formerly LexisNexis Academic) Find newspaper articles, business profiles, patents, and legal research from across the globe.
CB Insights This market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships, and news mentions to help you see tomorrow's opportunities, today. To use this database, you'll need to set up a free account with your UA email.
Value Line

Browse for industry analyses.

Databases for Industry Research

More focused searches

Frost & Sullivan If you're researching a high-tech industry, this is a great resource.
BCC Research This database focuses on industries related to science and technology, health care, food, the environment, and safety/security.

Advanced tools

See the Tutorials tab for quick lessons on how to use these powerful tools:

Euromonitor's Passport You'll need to accept the terms of use before searching (scroll down and select Accept). In the black bar at the top of the home page, select Industries. Research industry trends in the U.S. and worldwide.
BizMiner BizMiner is a great tool for making business projections. It provides industry financial profiles, micro firm profit-loss reports, industry market reports (down to the ZIP code), and a Competitive Market Analyzer (also down to the ZIP code).