This guide is designed for RCSC 446 students as a starting point for research on your course presentation.
It is organized by the different sections required in your assignment. The sources listed include
- print resources with their corresponding call numbers and locations in the library,
- links to electronic databases accessible to UA students and faculty through the UA Library, and
- links to some authoritative web page resources.
The list of sources is not exhaustive; these are recommended sources. You may need to consult additional resources, such as the Marketing Research for Managers (MKTG 572) research guide, to find the information you need.