Eller Online Undergraduate Program in Business Administration

Marketing databases

In addition to the following databases, see the resources listed in the Market Research & Ad Rates and Demographics tabs of this guide:

ABI/INFORM Archive This link opens in a new window
Find archival coverage for articles, summaries, and citations in business, management, and marketing, from 1905-1985.
ProQuest Platform screen reader instructions
Business Source Ultimate This link opens in a new window
Find articles from academic journals and business magazines, as well as company profiles, market research, and industry reports.

Tutorial
Data Axle Reference Solutions (formerly ReferenceUSA) This link opens in a new window
Data Axle Reference Solutions can help users create marketing plans, conduct competitive analysis, raise funds, and locate people. This database has access to millions of US and Canadian businesses, consumers, U.S. new businesses, and U.S. new homeowners.
Historical ReferenceUSA data is available in ReDATA.
INFORMS PubsOnline This link opens in a new window
Articles published by the Institute for Operations Research and the Management Sciences focus on the use of information technology and the analysis of systems. UA has access to selected journals, from 1998- present
EconLit This link opens in a new window
Find citations and abstracts of economics literature from journals, essays, proceedings, books, book reviews, dissertations, and working papers.

Use library search to find more ebooks on marketing.

SRDS - Standard Rate and Data Service This link opens in a new window
SRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties.