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The University of Arizona

Eller Online Undergraduate Program in Business Administration

A guide to library resources for business research.

Market research

Market-share information can be difficult to find for some industries. Here are some places to start your search.

In databases like Business Source Ultimate or ABI/INFORM, try some of these search techniques to help focus your search:

  • Company name AND (sales OR "market share")
  • Industry name AND (sales OR "market share")
  • Industry name AND ranking*

Databases for market research

Great places to start

More focused searches

Advanced tools

Market research ebooks

Search the library catalog for more ebooks on market research.

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Pima County Public Library resources

The Pima County Public Library (PCPL) has a wealth of business-related information on its website. Some resources (like the useful Business Plans Handbooks) require a PCPL card for online access. Other resources, like business directories and business statistics and demographics, are free for anyone to access. To get a library card, visit any PCPL branch (the Joel Valdez Main Library and Himmel Library are closest to the UA campus).